FIT INDIA Movement was launched on 29th August, 2019 by Honourable Prime Minister with a view to make fitness an integral part of our daily lives. The mission of the Movement is to bring about behavioural changes and move towards a more physically active lifestyle. Towards achieving this mission, Fit India proposes to undertake various initiatives and conduct events to achieve the following objectives:

• To promote fitness as easy, fun and free.
• To spread awareness on fitness and various physical activities that promote fitness through focused campaigns.
• To encourage indigenous sports.
• To make fitness reach every school, college/university, panchayat/village, etc.
• To create a platform for citizens of India to share information, drive awareness and encourage sharing of personal fitness stories.